Project Overview

FreshFusion is an online grocery shopping app designed to make grocery shopping a breeze for users. The app offers an extensive list of recipes and meal kits for busy users who don't have time to shop and prepare meals. Users can shop for groceries and meal kits from the comfort of their homes or while on the go. The app is user-friendly and offers a seamless shopping experience.

Problem Statement

The number of grocery shoppers using a mobile devices is on an upward trend. Furthermore, the number of pickup orders is projected to grow in 2023.

Not only is the demand increasing, users find that grocery shopping can be time-consuming and stressful, especially for busy individuals who don't have the time to shop and prepare meals.

Many people find it challenging to come up with meal ideas and end up buying the same groceries repeatedly. Additionally, some people may not know how to cook, making it even harder to plan meals and shop for ingredients.

Solution

FreshFusion is an online grocery shopping app designed to make grocery shopping a breeze for users. The app offers an extensive list of recipes and meal kits for busy users who don't have time to shop and prepare meals. Users can shop for groceries and meal kits from the comfort of their homes or while on the go. The app is user-friendly and offers a seamless shopping experience.

Design Process

The following steps were followed to design FreshFusion that meets the needs of the target audience and provides a great user experience.

Project Timeline

General research was conducted to assess the current market trends on on-line grocery shopping. Low and mid-fidelity frames were created and tested for accessibility and usability.

User Persona

User flow

Typography, Color Palette & Logo

UI Elements

Prototype